Advertisers aiming to reach high-flyers with no alternative distraction will soon
\nhave a new method: adverts the size of three football pitches seen by plane
\npassengers coming in to land. UK-based Ad-Air launched its new service in London on
\nTuesday, offering brands the chance to place huge adverts near the runways of some
\nof the world’s busiest runways. Ad-Air, backed by GBP 5m (EUR 7m) of private equity
\nfinance, said it had spent five years securing sites around the world’s busiest
\nairports including London Heathrow, Paris, Geneva, Atlanta, Los Angeles, Tokyo and
\nAbu Dhabi. The first advert will appear in Dubai next month. Paul Jenkins, managing
\ndirector of Ad-Air, said the adverts would appear in \u201a”clutter-free environments
\nand moments free of any other commercial messages.” Operations Director Haakon
\nDewing said that the adverts could develop to produce a moving image that starts
\neach time a plane comes into sight. The adverts, which are low to the ground and
\n20,000 square meters in size, will only be illuminated where local legislation
\nallows.<\/p>\n","protected":false},"excerpt":{"rendered":"
Advertisers aiming to reach high-flyers with no alternative distraction will soon have a new method: adverts the size of three football pitches seen by plane passengers coming in to land. UK-based Ad-Air launched its new service in London on Tuesday, offering brands the chance to place huge adverts near the runways of some of the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"","spay_email":""},"categories":[3,10,22],"tags":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/bbrace.net\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/432"}],"collection":[{"href":"https:\/\/bbrace.net\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bbrace.net\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bbrace.net\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bbrace.net\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=432"}],"version-history":[{"count":0,"href":"https:\/\/bbrace.net\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/432\/revisions"}],"wp:attachment":[{"href":"https:\/\/bbrace.net\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bbrace.net\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bbrace.net\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}