brad brace contemporary culture scrapbook

Advertisers aiming to reach high-flyers with no alternative distraction will soon
have a new method: adverts the size of three football pitches seen by plane
passengers coming in to land. UK-based Ad-Air launched its new service in London on
Tuesday, offering brands the chance to place huge adverts near the runways of some
of the world’s busiest runways. Ad-Air, backed by GBP 5m (EUR 7m) of private equity
finance, said it had spent five years securing sites around the world’s busiest
airports including London Heathrow, Paris, Geneva, Atlanta, Los Angeles, Tokyo and
Abu Dhabi. The first advert will appear in Dubai next month. Paul Jenkins, managing
director of Ad-Air, said the adverts would appear in ‚”clutter-free environments
and moments free of any other commercial messages.” Operations Director Haakon
Dewing said that the adverts could develop to produce a moving image that starts
each time a plane comes into sight. The adverts, which are low to the ground and
20,000 square meters in size, will only be illuminated where local legislation
allows.