brad brace contemporary culture scrapbook

November 17, 2004

The 12hr ISBN-JPEG Project

Filed under: art,General — admin @ 12:28 pm

12hr 12hr

Synopsis: The 12hr-ISBN-JPEG Project began December 30, 1994. A
`round-the-clock posting of sequenced hypermodern imagery from brad brace.
The hypermodern minimizes the familiar, the known, the recognizable; it
suspends identity, relations and history. This discourse, far from
determining the locus in which it speaks, is avoiding the ground on which
it could find support. It is trying to operate a decentering that leaves
no privilege to any center.

Pointless Hypermodern Imagery… posted/mailed every 12 hours… a
spectral, trajective alignment for the 00`s! A continuum of minimalist
masks in the face of catastrophe; conjuring up transformative metaphors
for the everyday… A poetic reversibility of exclusive events…

A post-rhetorical, continuous, apparently random sequence of
imagery… genuine gritty, greyscale… corruptable, compact,
collectable and compelling convergence. The voluptuousness of the grey
imminence: the art of making the other disappear. Continual visual impact;
an optical drumming, sculpted in duration, on the endless present of the

An extension of the printed ISBN-Book (0-9690745) series… critically
unassimilable… imagery is gradually acquired, selected and re-sequenced
over time… ineluctable, vertiginous connections. The 12hr dialtone…

This interminable, relentless sequence of imagery began in earnest on
December 30, 1994. The basic structure of the project has been over
twenty-four years in the making. While the specific sequence of
photographs has been presently orchestrated for more than 12 years` worth
of 12-hour postings, I will undoubtedly be tempted to tweak the ongoing
publication with additional new interjected imagery. Each 12-hour posting
is like the turning of a page; providing ample time for reflection,
interruption, and assimilation.

This project has not received government art-subsidies. Some opportunities
still exist for financially assisting the publication of editions of large
(33×46″) prints; perhaps (Iris giclees) inkjet duotones or extended-black
quadtones. Other supporters receive rare copies of the first three
web-offset printed ISBN-Books. Contributions and requests for
12hr-email-subscriptions, can also be made at, or by mailed cheque/check:
$5/mo $50/yr. Institutions must pay for any images retained longer than 12 hours.

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